Surreal Grand Opening at Frey Norris Gallery
One of San Francisco’s best loved art galleries, Frey Norris, moved from San Francisco’s Theater District to the Yerba Buena Arts District, hosting a party in their new space and what a celebration it was! Their space was jammed with collectors, art lovers and hipsters enjoying the cool tunes from a DJ. Wine and beer was served inside and outdoors Chairman Bao Bun Truck was serving Chinese cuisine.
The Gallery which specializes in Contemporary and Modern Art has made a name for itself in the art world promoting Surrealism and amassing one of the most significant collections in the U.S. Founded in 2003, they are one of the few galleries that publish catalogs for their exhibitions. Wendi Norris and Raman Frey travel the world participating in international exhibitions in Dubai and Hong Kong and are always on the hunt for emerging new artists. The gallery lends pieces to museums around the globe.
Always on the look-out for new talent, they have created The San Francisco Artist Award which will honor an emerging local artist with a solo exhibition and catalog. Their commitment to San Francisco artists is evidenced by programs like this to make it more attractive to stay in San Francisco rather than relocating to Los Angeles or New York to pursue art careers. They have also added nine new artists to their roster. Early in the evening the owners made a short presentation thanking guests for their continued support and sharing their mission of cultivating a thriving art community in San Francisco. In keeping with their mission, they raffled 40 pieces of art donated by one of their local artists.
Their new gallery, designed by San Francisco’s own Gensler Architects, has a modern minimalist design featuring a neutral color scheme and open floor plan from which to highlight their collection of art. The turnout was so large that it was challenging to wander through the space and see the entire collection. A favorite sculpture was the Peacock made from a variety of materials, embellished with gold chains and shiny objects.
Just when the party was getting started, a late arrival made a grand appearance in a VW Bug with neon flashing lights. It’s all about the art after all.
Current Exhibitions include:
PANGEA: Art at the Forefront of Cultural Convergence – Feb. 26 to March 26, 2011
EXULTATION: Sex, Death and Madness in Eight Surrealist Masterworks – Feb. 26 to April 30, 2011
Details: Frey Norris Gallery is located at 161 Jessie Street at New Montgomery, near the Palace Hotel. Phone: (415) 346-7812.