(Mini) British Invasion

Liberty of London for Target Sixth Ave. storefront

Target invaded New York’s Midtown this week, giving New Yorkers an exclusive sneak peak at the stores latest designer collaboration, Liberty of London. Through Saturday, Liberty of London for Target, delivered floral, girly fun just in time for Spring at the Exclusive-to-Manhattan pop-up store. For those who missed out, or were unable to make it, the collection goes on sale, in-store and on-line, Sunday, March 14th.

Following in the footsteps of its previous designer pop-ups in the city (most notably the McQ Collection by Alexander McQueen for Target that was presented last year during Fashion Week) the Liberty of London store did not disappoint. And also like last year, the collection was presented a week before it went on sale to the general public. Drawing crowds that saw the line of people snaking West on 42nd Street towards Seventh, the bouncers on hand were much appreciated.

Featuring both homeware and apparel, the collection is true to the spirit of the original line, evoking English countrysides and garden parties in its whimsical floral, paisley, and even peacock feather patterns. Bursting with color, everything from women’s maxi dresses, sundresses, bathing suits and tops, to decorated piggy banks and ceramic containers were on hand–even clothes for kids.

Liberty of London entry garden

Shelves seemed to be re-stocked in good time. However, some items were clearly more popular. The piggy banks proved so popular, this writer was unable to snap a picture of the few remaining before the banks were snatched up by intrepid shoppers (those familiar with NYC sample sales/exclusive events like these, know not to mess with such determination). While the floral stylings of Liberty of London are not for everyone, even I found myself jonesing for the specially-designed bike.

The collection promises to feature everything from lingerie to lawn chairs. So, head to the site or your local Target store, to enjoy this fresh take on the storied British line.

Liberty of London bike