New Identity, New Look, and New Aircraft for Air Pacific

By Barbara Beckley

Air Pacific, the international carrier of Fiji, revealed its new name, new livery, and new aircraft on May 21, 2013, to industry insiders at Los Angeles International Airport (LAX). In a major re-branding to showcase its Fiji island origins, the 60-year-old carrier is returning to its original name—Fiji Airways—as well as changing its livery to traditional Fijian designs and updating its fleet with three new Airbus 330-200 aircraft.

The luxurious new aircraft feature 30 percent more business class seats, all with flatbed seats and state-of-the-art amenities in economy class. The new planes will begin flying out of LAX in July, with service increasing to daily flights and up to eight flights a week in season, announced Aubrey Swift, Air Pacific acting CEO. Air Pacific, soon to be Fiji Airways, serves 15 destinations in 10 countries, with wide access to the Pacific through its hub in Nadi, Fiji, to Australia, New Zealand and other Pacific Islands. LAX is its North American hub with additional regular flights from Honolulu. The carrier is a partner with American Airlines and Alaska Airlines.